Thank you for visiting the Privacy Policy of Sunday Red, LLC ("SDR"). This Privacy Policy describes our practices and governs the use of personal information we collect from you or about you through our websites and applications, including www.sundayred.com and any other SDR website or application which links to this Policy (the "SDR Sites"), written or oral communications, or from other sources, products or services offered by SDR (collectively referred to as the “Services”). This Privacy Policy also explains the rights you have over your personal information and how you can opt out of certain uses and disclosures of your personal information, and, as a courtesy, provides a number of useful links to third party information regarding privacy protection. However, SDR does not assume any responsibility for the accuracy and/or completeness of such third party information.
SDR is a US-based golf apparel, accessories, and footwear manufacturer and retailer headquartered at 5545 Fermi Court, Carlsbad, California 92008, USA.
This Privacy Policy applies to consumers in the United States only. Links within these sites could direct you to third party sites that SDR does not own or control. SDR has no control over, and assumes no responsibility for, the content, privacy policies, or practices of any third-party sites, which may employ cookies and/or collect personal information. In addition, SDR will not and cannot censor or edit the content of any third-party site. We encourage you to be aware when you leave the SDR Sites, and to read the privacy policy of each website that you visit. SDR affiliates may have their own privacy policy governing sites other than the above SDR Sites.
By further browsing, creating an account, registering on the SDR Sites, responding to any of our surveys, promotions or assessments, entering our sweepstakes, contests, or through fittings, other events, or forums which reference these Sites, contacting SDR Customer Service, or otherwise utilizing the Services, you agree to this Privacy Policy and consent to the collection and use of your personal information as described in this Privacy Policy, to the extent allowable by law. Where legally allowed only with your express consent, we will affirmatively ask for your consent. Should we make any substantial changes in the way we collect and/or use any personal information we will amend this Privacy Policy, and we may email you to notify you of such changes, and your continued use of any Services constitutes your consent to the amended Privacy Policy. Accordingly, we encourage you to review the current version of the Privacy Policy whenever you visit the SDR Sites.
This Privacy Policy addresses the following topics:
In this Privacy Policy, “personal information” means any information that identifies, relates to, or could be reasonably linked with you or your household. This information may include your name, address, telephone number, email address, IP address, date of birth, gender, nationality, occupation, personal identification details, handicap and other golf-related information, GPS or location data, when enabled, golf club membership, golf product preferences, footwear and apparel sizes, photographs, video, preferred communication methods, payment information, your responses to offers, surveys, assessments, sweepstakes, contests or promotions and any other type of information that you choose to provide to us, or that we may collect through other public sources, such as national and regional golf associations.
SDR also collects personal information because it is necessary to enable us to deliver products and services. For example, if you order a product, we need to have information such as your billing address, product choice, delivery information, and payment processing information. Your personal information also helps us communicate with you about our latest products, services, special offers, sweepstakes, contests, promotions, surveys, events and tournaments, and other information you might like to know about, if you so choose.
Additionally, we collect your personal information to help us design, deliver operation of, and tailor your experience using our Services. We may also correlate the personal information you have provided with information from other sources, which may help us to develop a more targeted user profile concerning you and/or your demographic information. For example, if you provide us with your personal information, we may crosscheck that against information that might otherwise be available through entities with whom we have a business relationship in order to develop a more in-depth demographic profile of you. We may also process personal information to target specific items of interest to you such as golf merchandise and events.
Whenever you register a SDR product, send us an email, purchase a product from one of the SDR Sites, register on one of the SDR Sites, enter a contest or sweepstake, respond to an offer, participate in a promotion, survey or assessment, submit data through one of our applications, call Customer Service, subscribe to one of our newsletters, interact with us via social media, or otherwise transmit information via any of the Services, SDR may obtain and collect your personal information. Over the last twelve (12) months, SDR has collected the following categories of personal information:
The SDR Sites collect certain information indirectly and automatically from you and store it in log files by using cookies and other automated technologies. For more information on our use of cookies, please see below in the “Cookies” section of this Privacy Policy and in our Cookies Policy found here.
In addition to any personal information or other information that you choose to submit to the SDR Sites, we and our third-party service providers (including content and analytics providers and advertising companies) may use a variety of technologies that automatically or passively collect certain information whenever you visit or interact with the SDR Sites or one of our advertisements or other content elsewhere online (collectively referred to as “Usage Information”). Usage Information may include the browser, search terms you use; the URL that referred you to a SDR Site; all of the areas within the SDR Sites that you visit, the time of the visit, the links you select from the SDR Sites to elsewhere online, among other information about your visit.
Our systems may also automatically collect your IP address or other unique identifier of your computer, cell phone, or other device used to access the SDR Sites (collectively referred to as a “Device Identifier”).
Usage Information and Device Identifiers may be non-identifying or may be associated with you and therefore identifiable. Whenever we associate Usage Information or a Device Identifier with you, as an individual and identifiable person, we treat it as personal information.
The SDR Sites may now, or in the future, include links to social media. Any information you disclose in these areas becomes public information. You should exercise caution before disclosing your personal information via these public venues, which you do at your own risk. If you do so, you may receive unsolicited emails or "spam" from others. SDR cannot safeguard the privacy of personal information you choose to disclose online in this manner.
SDR may also collect and accumulate other anonymous data that helps us understand and analyze the Internet experience of our visitors. For example, we may accumulate visitor data relating to referring domain names, the type of browsers used, operating system software, screen resolutions, color capabilities, browser plug-ins, language settings, cookie preferences, search engine keywords and JavaScript enablement.
We collect information in these primary ways:
SDR does not knowingly collect contact or personal information from children under 13. Nor are the Services intended to solicit information of any kind from children under 13. If we become aware that we have inadvertently received information from a child under 13, we will delete such information from our records. If you want to notify us of our receipt of information by children under 13, please do so by emailing us at privacy@sundayred.com.
California users under the age of 18 may request the removal of their content or information publicly posted on the SDR Sites by e-mailing us at privacy@sundayred.com Please note that most of the user content that appears on the SDR Sites is stored and controlled by third party providers; thus, complete and comprehensive removal of the content may not be possible. To make such a request, email us at privacy@sundayred.com with Erasure Law (under age 18) in the subject line, and include your full name, e-mail address, and postal address in your message. We will respond within 30 days or as otherwise required by law.
Our browser software transmits "cookies." If enabled, cookies may store small amounts of data on your computer about your visit to any of the SDR Sites. Cookies assist us in tracking which of our features you visit most often and what content you may have viewed during past visits. When you re-visit the SDR Sites, cookies can enable us to customize our content according to your preferences. We may use cookies to:
You can disable cookies. By modifying your browser preferences, you can accept or reject cookies, or request a notification when a cookie is set.
The SDR Sites and certain emails sent to consumers who have not disabled their browsers for web beacons and cookies contain electronic images (called "pixels", "transparent GIF files", or "web beacons") that allow us and our advertising partners to view and access cookies. In general, any electronic image viewed as part of a web page, including an ad banner, can act as a web beacon. A web beacon is a transparent graphic image placed on a web page or in an email, which indicates that a page or email has been viewed or that an email has been forwarded. In some cases, these files are provided by our online management partner. These files enable our online management partner to recognize a unique cookie on your web browser, which in turn enables us to learn which advertisements bring users to the SDR Sites. The cookie was placed by us or by another advertiser that works with our online management partner. We may also include web beacons in HTML-formatted newsletters and other emails containing graphics that we send, so we may count the number of newsletters and emails that have been opened and read.
We may also use web beacons, pixels, cookies or other storage technologies, including on the SDR Sites and through unaffiliated third-party services such as Google Analytics, Facebook Business Tools, Google Ads and Microsoft Ads, to understand your online behavior on the SDR Sites, unaffiliated third-party websites and in communications with SDR for analytical, tracking or measurement purposes and to tailor advertisements and other communications, shown and sent to you advertising our and our partners' goods and services. Several of our service providers who utilize these cookies and other tracking technologies on the SDR Sites enable you to opt out from receiving this type of advertising. For more information about third party cookies, including information about how to opt out of these technologies, click here, or if you are in Europe visit Your Online Choices or elsewhere, visit Your Ad Choices. For an explanation of how Google uses information from Sites like ours, see www.google.com/policies/privacy/partners.
We also provide you with additional tools to opt out of receiving marketing communications from us, and certain disclosures of your information. Please see the “Your Rights & Choices for Marketing Communications” section of this Privacy Policy for more information.
SDR does not store or record the Internet Protocol ("IP") addresses of visitors to the SDR Sites for marketing purposes, although we may store IP addresses in server logs for features such as to keep your shopping cart active, for system maintenance purposes, or to store the source location whenever someone provides personal information
SDR may use your personal information in the following ways:
SDR may disclose your personal information to SDR subsidiary and affiliated companies; as otherwise disclosed in this Privacy Policy; or with your express consent.
SDR may also use your personal information for marketing and survey purposes on behalf of itself and its affiliates and subsidiaries. SDR may appoint third party agents in connection with such marketing and survey efforts.
SDR may share your personal information and other data with businesses controlling, controlled by, or under common control with SDR. If SDR is merged, acquired, or sold, or in the event of a transfer of some or all of its assets, SDR may disclose or transfer your personal information and other data in connection with such transaction. You will have the opportunity to opt out of any such transfer if, according to applicable data protection laws, it will result in the handling of your personal information in a way that differs materially from this Privacy Policy. We ensure that we have internal data protection policies, procedures, and practices adequately to safeguard the use and security of the personal information and to collect, store, and use it as described in this Privacy Policy.
SDR may share your personal information and data with other service providers that support our business and who are bound by contractual obligations to keep personal information confidential and only use it for the purposes for which we disclose it to them. For example, we may share your information with payment processors to help us manage credit card transactions.
If you have exercised your opt-out rights, SDR may use or disclose your personal information for other business purposes, such as: (1) when legally ordered to do so by a lawful subpoena or court order, (2) if you violate or breach an agreement with SDR and SDR seeks legal redress, (3) if we believe you will harm the property or rights of SDR or those of SDR's other customers, (4) under exigent circumstances to protect the physical safety of SDR, its employees or contractors, users or the general public, (5) to validate credit card numbers for charging for fee services where relevant, (6) where we have some other legal obligation to process your personal information, or (7) in connection with any relevant transaction or other contract we have with you.
SDR may share aggregate statistical information that does not identify you with business partners, sponsors or other third parties for any purpose. For example, we may tell an advertiser that X number of visitors visited a certain area on the SDR Sites, or that Y number of men and Z number of women filled out registration forms. Such information is not treated as personal information because it does not identify you.
SDR does not send unsolicited bulk emails to anyone who has requested that we do not contact them. We send our newsletters only to those who have subscribed to receive them. If you have inadvertently received one of our newsletters or other marketing communication, or if you simply wish to stop receiving them, please follow the "unsubscribe" instructions contained in each newsletter or send a request to be unsubscribed to privacy@sundayred.com. We may still send you emails that do not contain marketing, like transactional emails should you purchase merchandise via the SDR Sites or email notifying you of policy changes including to this Privacy Policy.
It is important that you are able to control your personal information. We are committed to providing you with control over your personal information. To the extent required by applicable law, you have the right to request a copy of your personal information that we maintain in our systems and databases and, where appropriate, request that we update, correct, or delete your personal information, or that we no longer contact you.
Please be aware that it is not always possible to completely delete, erase, or comply with your request with respect to all of your personal information without some residual data backups in our systems and databases, because we still need to process your personal information for the purpose the data was collected, or we need your information to comply with legal obligations, perform contracts, resolve disputes, and for other legitimate reasons.
We are also unable to delete your transactional data related to your purchases and returns because we need to keep these records as long as required by applicable law.
If we are precluded from honoring your request to delete your personal information, we will inform you of the reasons for the decision. We will endeavor to process all such requests within 30 days of receipt or within such other time as specified by applicable law. Please submit your requests to privacy@sundayred.com.
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal information (or to exercise any of your other rights). This is a security measure so that we do not disclose personal information to any person who has no right to receive it. We may also contact you to ask you for further information to verify your identity and in order to speed up our response. For example, we may send a one-time password (“OTP”) or other similar form of verification to your email address or phone number on file with SDR. Occasionally, it may take us longer than 30 days to process your request, for example, if your request is particularly complex or if you have made a number of requests. In this case, we will notify you and keep you updated.
If you have a registered account with SDR and would like to update or delete your contact information other than your email address, please visit the "My Account" section and update the “Profile” section of your personal information details.
You will not receive marketing communications from SDR unless you have subscribed to receive them. Should you opt-in to receiving marketing communications, you have the right to opt-out at any time by emailing us at privacy@sundayred.com, or clicking on the "unsubscribe" link at the bottom of the newsletter or email. Please note that it may take us 10 business days to honor your request or a shorter period where required by law.
Your personal information may be retained by SDR for as long as the purposes for which the personal information was collected continue and require it or if the retention is necessary for our legal or business purposes. For example, we may need to retain your personal information if we need to defend a legal claim or in case of a dispute. In addition, we retain the right to keep non-identifiable information related to height, weight, product sizes, use of SDR products and/or applications for research and development purposes to improve our products and user experience. Should you have opted-in to SDR marketing, we will retain your personal information for marketing purposes until you notify us (by opting out) that you no longer wish to receive marketing from us. SDR may use third-party cloud services providers to retain and otherwise process your personal information.
Specifically, SDR may retain the following categories of personal information so long as we have a legal or business purpose for it or a legal requirement to maintain it:
Once we no longer have a legal or business purpose for the personal information and no legal requirement to maintain the personal information, we will promptly purge the personal information.
SDR is a United States limited liability company headquartered in California. Information we collect from you will be transferred and processed in the United States. Although access to the SDR Sites is available around the world, use and enjoyment of the SDR Sites is governed and operated in accordance with the laws of the United States. Where activity of SDR as operator of SDR Sites subjects it to European Union (EU) or United Kingdom (UK) data protection laws, SDR complies with the requirements of those laws and regulations. SDR makes no representations that the SDR Sites are governed or operated in accordance with the law of any other state. If you are located outside the United States, please be aware that personal information you provide and/or collected by SDR may be transferred to and processed in the United States and the United Kingdom.
When visiting the SDR Sites your connection will be through and to servers located in the United States. All information you receive from us will be created on servers located in the United States, and all information you provide will be maintained on web servers and systems located in the United States. By using the SDR Sites and/or submitting information to us, you specifically consent to the transfer of your information to the facilities and servers in the United States, and to those with whom we may share your information as described in this Privacy Policy, to the extent allowable by law. Where legally allowed only with your explicit consent, we will affirmatively ask you for your consent.
The SDR Sites use physical, electronic and managerial security measures to protect the loss, misuse and alteration of information under our control.
Some of the SDR Sites may require you to set up a user ID and password, for example, to enroll in some of our services or create a purchasing account with us. We recommend you do not divulge your password to anyone. SDR will never ask you for your password in an unsolicited telephone call or email.
Unfortunately, no data transmission over the Internet or any wireless network is 100% secure. As a result, while we strive to protect your personal information, we cannot ensure or warrant the security of any information you transmit, and you do so at your own risk. You can report network abuse, including suspected malware or phishing, and any other risk of security violation by emailing privacy@sundayred.com.
If you are a California resident, you can request a list of personal information, if any, we have shared with third parties for their own marketing purposes. You can make this request once per year. Please be aware that we do not currently disclose personal information to third parties for their own marketing purposes.
To make a Shine the Light request, email us at privacy@sundayred.com with Shine the Light in the subject line, and include your full name, e-mail address, and postal address in your message. We will respond within 30 days or as otherwise required by law.
If you are a California resident or the resident of another state with comprehensive consumer protection laws, you may have additional privacy rights, including:
You or your designated agent may exercise any of your California Consumer Privacy Act rights by emailing us at privacy@sundayred.com or calling us at 877.860.8624 between 6 AM and 4 PM PST, Monday through Friday. We will need to verify your identity (or your agent's where applicable) prior to addressing or fulfilling a request made pursuant to the CCPA. Your request must provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information. If we cannot verify your or your agent's identity within 45 days, we may deny your request. Otherwise, we will respond within 30 days or within such other time as specified by law.
We reserve the right to change or update this Privacy Policy at any time, without notice to you, in which case we will post the amended Privacy Policy on the SDR Sites, including its effective date. Accordingly, you should check our website to see the current Privacy Policy in effect.
To ask us questions about this Privacy Policy, please contact us by:
Emailing us at: privacy@sundayred.com
Calling us at: 877.860.8624 between 6 AM and 4 PM PST, Monday through Friday
Writing us at: Privacy Inquiries, 5545 Fermi Court, Carlsbad, California 92008, USA
The SDR Websites, like many others, use small files called cookies to help us customize your experience. This page contains information on what cookies are, the cookies used by the SDR Websites, how to switch cookies off in your browser, how to specifically switch off advertising cookies, and some useful links for further reading on the subject. If it does not provide the information you were looking for, or you have any further questions about the use of cookies on the SDR Websites, please email privacy@sundayred.com.
If you are covered by the General Data Protection Regulations (“GDPR”), we will ask for your explicit consent to use cookies when so required by the GDPR.
Cookies are small text files that are stored by the browser (for example, Internet Explorer or Safari) on your computer or mobile device. They allow websites to store things like user preferences. You can think of cookies as providing a ‘memory' for the website, so that it can recognize you when you come back and respond appropriately.
A visit to a page on the TaylorMade Websites may generate the following types of cookie:
These are cookies that are required for operation and navigation of the SDR Websites. They are necessary for the safety, security, and integrity of the SDR Websites. For example, they help support the structure of the pages that are displayed to you, allow you to return to pages you have previously visited, and uniquely identify you when you are signed into the SDR Websites. They keep track of the contents of your shopping cart, and allow our servers to determine if you are allowed access to a particular service. You must accept these cookies to be able to make use of the SDR Websites.
This type of cookie remembers your preferences for tools found on the SDR Websites, so you don't have to re-set them each time you visit. Examples include volume settings for our video player and video streaming speeds that are compatible with your browser.
These cookies are used by software which tries to work out what country you are in from the information supplied by your browser when you click on a web page. This cookie is completely anonymous, and we only use it to help target and localize our content – such as whether you see our Canada or US home page – and advertising.
Every time someone visits the SDR Websites, software provided by another organization generates an "anonymous analytics cookie".
These cookies can tell us whether you have visited the site before. Your browser will tell us if you have these cookies and, if you don't, we generate new ones. This allows us to track how many individual users we have, and how often they visit the site.
Unless you are signed in to the SDR Websites, we cannot use these cookies to identify individuals. We use them to gather statistics, such as the number of visits to a page. If you are signed in, we will also know the details you gave to us for this, such as your username and email address.
These cookies allow us to monitor your online behavior and interests on the SDR Websites. For example, we use cookies to determine whether you have seen an advertisement or a type of advertisement, and how long it has been since you have seen it.
We also use these cookies to help us target advertisements and other communications shown and sent to you for goods and services. For example, we may show advertisements about Sun Day Red polos if you have recently visited a product page related to one of our polos. These cookies are anonymous – they store information about what you are looking at on our site, but not about who you are.
We also set anonymous cookies on certain other sites that we advertise on. If you receive one of those cookies, we may then use it to identify you as having visited that site if you later visit the SDR Websites. We can then target our advertising based on this information.
Some content on the SDR Websites is provided by other third-party organizations. Some of these organizations use their own anonymous cookies to track how many people have seen a particular piece of content, or to track how many people have seen it more than once. For example, if you use your PayPal account as a payment method when conducting a transaction on one of the SDR Websites, PayPal's cookie may be called to remember your PayPal username and password.
These third-party organizations may use their cookies to anonymously target advertising to you on other websites, based on your visit to the SDR Websites. Because of how cookies work, we have no access to read or write these cookies, nor can the other organization access the data in cookies we use on our website. The organizations that generate these cookies have their own privacy policies and cookies policies, and SDR has no control over, and assumes no responsibility for, the content, policies, or practices of any third party.
The SDR Websites and certain emails sent to opt-in consumers contain electronic images (called "pixels", "transparent GIF files", or "web beacons"). Web beacons allow us and our advertising partners to view and access cookies. In general, any electronic image viewed as part of a web page, including an ad banner, can act as a web beacon. Web beacons are small in order not to use valuable space on the computer screen that is better used to display helpful content. In some cases these files are provided by our online management partner. These files enable our online management partner to recognize a unique cookie on your web browser, which in turn enables us to learn which advertisements bring users to the SDR Websites. The cookie was placed by us or by another advertiser that works with our online management partner. We may also include web beacons in HTML-formatted newsletters and other emails containing graphics that we send, so we may count the number of newsletters and emails that have been opened and read.
With both cookies and web beacons, the information stored by the web beacon or cookie does not contain your name, address, telephone number, or email address. Our systems do not recognize browser “Do Not Track” signals, but several of our service providers who utilize these cookies and other tracking technologies on the SDR Websites enable you to opt out of this type of advertising.
It is usually possible to stop your browser accepting cookies, or to stop it accepting cookies from a particular website. However, the functionality of the SDR Websites may be diminished if you do so.
All modern browsers allow you to change your cookie settings. You can usually find these settings in the Options or Preferences menu of your browser. To understand these settings, the following links may be helpful, or you can use the Help option in your browser for more details.
If you are concerned about third party cookies generated by advertisers, you can turn these off by going to the Your Online Choices site, if you are in Europe or Your Ad Choices, if you are outside Europe.
You can also visit the trade body representing these advertising platforms for more information: Network Advertising Initiative.
They have provided a site where you can control all third-party online advertising. Please note that there are many more networks listed on this site than those that we use at SDR.
If you would like to find out more about cookies and their use on the Internet, you may find the following links useful:
Microsoft Cookies guide
All About Cookies
The IAB has provided the following website to give information specifically about privacy issues around Internet advertising: youronlinechoices.com/uk
For further legal information about privacy issues, you may find these links useful:
Data Protection Act 2018
The Information Commissioner's Office
If you would like to contact us about cookies please email us at privacy@sundayred.com.